It was started by livia firth who sought to bring about change through the medium of fashion.
Green carpet challenge 2015.
The 2015 green carpet challenge by erdem in partnership with mercedes benz getty 1 11 anna wintour livia firth erdem moralioglu natalie.
The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one.
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Green carpet.
The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.
The london 2015 green carpet challenge by erdem photo.
Designed by canadian label erdem the black and white dress features 100 percent oeko tex certified silk fabric and lining plus hand stitched french lace appliqué for embellishment.
By emma elwick bate s photography by kevin.
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A sketch of livia s 2015 met gala gown in recycled.
The eco age creative director paired her look with a pair of ethical earrings from chopard and a clutch by roger vivier.
The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital.
Watch this space and watson s.
Livia firth kicked off this season s green carpet challenge at the golden globes on sunday when she accompanied her husband colin in an sustainable silk gown.
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The green carpet challenge to mark this year s green carpet challenge stella mccartney showed a full evening capsule collection of sustainable fashion.
The milan based footwear and accessories brand has announced a collaboration with green carpet challenge.
Sergio rossi is embracing sustainability while maintaining its signature razzle dazzle.