How To Sell Metal Roofing

How to sell the beauty of metal roofing.

How to sell metal roofing.

Selling roofs is hard work. Take a big step backward after ringing or knocking. We are currently in a series of residential metal roofing executive report issues that are taking a fresh look at special techniques and ways of selling the various benefits of metal roofing. This is an area where you really need to sell the benefit not the feature.

A typical metal roof installation can last anywhere from 30 to 50 years so you will have made an important investment in the value of your home. In this issue we will look at the benefit of beauty and how to build the value of beauty in a way that leads to a sale. Approximately 14 years ago farmer founded his company which sells and installs metal roofing only. Frank farmer president of amr was employed as a sales manager then vice president of sales for a large company selling windows siding and sunrooms.

Best of all the choices of materials today enable homeowners to choose metal panels that completely match the look and style of their home. Issue 68 january 5 2017 todd miller. Get free shipping on qualified metal roofing or buy online pick up in store today in the building materials department. And it doesn t help that door to door salespeople aren t always welcome especially if the homeowner is worried you re a fly by night contractor.

Another way to think of it is selling the sizzle not the steak.